Coach Emma Coates Departs England U23 Post to Take Helm at NWSL's Bay FC
Marking a major shift in her coaching journey, the former England youth boss has left her position leading the Young Lionesses national team to take over as head coach for National Women’s Soccer League franchise Bay FC.
A New Chapter
Her appointment follows the departure of Albertin Montoya, who was at the helm of the California club during its debut two seasons in the premier American league. Montoya had revealed in September his intention to step down at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.
“My time with the FA has been incredible my time with the FA,” commented Coates. “It has helped shape me both in my career and as an individual. This feels like the right moment to challenge myself in a new environment.”
Proven Developer
In her time at the helm in 2023, Coates managed the England U23s through matches including a 1-0 victory over Norway in the continental competition and a 4-2 friendly defeat to the United States. Accompanying her to America is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the English top division.
The club's chief executive, a one-time Football Association technical lead, highlighted Coates's credentials: “Emma is not only an superb manager, but she also has a proven track record of elevating athletes to thrive domestically and internationally.”
“Her leadership qualities are exceptional of squads and building ethos and has the football vision we were looking for,” the CEO stated.
Bay FC's Journey
The club had a mixed start to its NWSL existence, finishing in seventh place and losing in the playoffs in its debut season before struggling to a 13th-place finish in 2025.
The Football Association's new technical lead, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their time with us and wish them all the best with their venture abroad. They have played a pivotal part in bolstering the progression route between the WU23s and the senior squad.”
“Together, they have directly impacted the development of many promising talents who have gone on to become senior Lionesses,” Step concluded.
Pathway Success
After succeeding Mo Marley in 2023, Coates has overseen the promotion of a number of players to the national team, including midfielder Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
Discussions for successors to fill the roles has already commenced, to continue the progress of the WU23 program in the seasons ahead.